client: mcdonalds

agency: turner duckworth

team: Sarah MoFFET, TYLER BROOKS, HANNAH STEINBERG, LOREN SCHOTT, OLIVER LO, SYDNEY BRADSHAW

awards: clio - bronze, graphis - honorable mention

The goal of this project was to give McDonald’s visual identity system a makeover on a global scale. We strived to find the joy in the little things and celebrate the world renowned assets in a new and contemporary way, finding those playful and “feel good moments”. My role included creating custom patterns, identifying new opportunities for the brand, defining visual identity guidelines, and creating lifestyle briefs for brand photo shoots. Check out the brand reel here.